consumer Behavior
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Psychological Influences
Economic influences
Social Influences
Stimulus Influences
Role of Marketing
Maslows hierarchy of needs
* from things you need to things just for yourself
* when you buy something, think of where it falls on the pyramid
* once the need is satisfied we move on to the next
Self Actualization needs
Esteem needs
belonging/needs for consumers
Consumer safety needs
Home
Psychological Influences
Economic influences
Social Influences
Stimulus Influences
Role of Marketing